IRLY, which stands for “I Really Like You,” is a dating app tailored for Generation Z. Co-founded by internet personality Cameron Dallas, it originated from the University of British Columbia’s e@UBC program. The app redefines traditional dating by prioritizing video chat and immediate connections over physical appearance.

IRLY offers a gamified video dating experience, allowing users to participate in spontaneous, game-based speed dates. This unique approach encourages immediate video conversations between potential partners, fostering connections based on personality and conversation. The app aims to create an enjoyable and efficient dating experience for its users.

Targeting Generation Z, IRLY plans to implement a premium subscription model in the future, similar to other dating apps. The company also focuses on engaging content creation to boost brand awareness and attract users, collaborating with students and content creators to highlight its innovative features.