The International Journal of Marketing Principles and Practices (IJMPP) is a scholarly publication focused on advancing marketing management worldwide. It provides high-quality research and insights into marketing theory and practice, bridging the gap between academic knowledge and practical application. Published by the International Institute of Marketing Professionals (IIMP), IJMPP aims to enhance the discipline of marketing through innovative research, case studies, and best practices.

The journal offers peer-reviewed scholarly articles, editorial and advisory services, and professional development opportunities for marketing professionals. Its editorial team consists of experienced scholars and practitioners who ensure the quality and relevance of the published content. IJMPP serves a diverse audience, including academics, marketing professionals, students, and international marketing organizations, all seeking to deepen their understanding of marketing principles and practices.