iMVR Inc. is a Canadian company based in Beamsville, Ontario, that specializes in virtual reality (VR) training solutions for the professional transportation industry. Founded by CEO Vickie Devos, who has 30 years of experience in the transportation sector, iMVR focuses on enhancing driver safety, compliance, and decision-making through immersive simulations.

The company’s flagship product is the IRIS VR Training Platform, a proprietary simulator that incorporates eye-tracking technology using HTC VIVE Pro Eye headsets. This platform offers realistic training modules for airbrake inspections, obstacle avoidance, and safety protocol adherence. It also features automated compliance reporting and video replays for post-session reviews, reinforcing learning and improving communication.

iMVR collaborates with trucking industry experts, regulatory agencies, and insurance providers to refine its training protocols. The company aims to prepare drivers for real-world challenges, reduce accident rates, and improve retention through confidence-building simulations.