The Institute of Canadian Agencies (ICA) is a non-profit association established in 1905, dedicated to supporting Canada’s advertising, marketing, media, and public relations agencies. The ICA aims to enhance the agency sector within the marketing communications industry by providing information, advice, training, and advocacy. It represents over 75% of national advertising in Canada, making it a key player in the industry.

The ICA offers various services, including training sessions, industry events, and advocacy support for its member agencies. It also maintains a membership directory and provides valuable insights to help members stay informed about industry trends and best practices. Notable initiatives include the annual CASSIES awards, which recognize impactful advertising campaigns, and partnerships with other industry associations to promote excellence in advertising.