Heylist is a Montreal-based influencer marketing platform that connects brands with nano-influencers, who have fewer than 10,000 followers. Co-founded by Vicky Boudreau, Alexandre Borgia, and Nico LeBlanc, Heylist aims to simplify influencer marketing by providing a user-friendly platform for creating, tracking, and measuring marketing campaigns.

Operating on a Software as a Service (SaaS) model, Heylist offers a double-sided marketplace that facilitates the entire campaign process. Key features include influencer matching, centralized campaign management, and detailed analytics. The platform pre-vets influencers to ensure they align with brand needs and automates outreach, making it easier for brands and agencies to engage with nano-influencers.

Heylist has secured $1.6 million in pre-seed funding, with support from various investors and the Government of Quebec. The company’s mission is to empower individuals to monetize their passions through influencer marketing, fostering partnerships and creative collaborations.