Heyday by Hootsuite is an AI-powered customer messaging platform that focuses on conversational commerce and social media customer care. Founded in 2017 and acquired by Hootsuite in 2021, it operates as a subsidiary while maintaining independent operations. Heyday aims to enhance the connection between digital and physical retail experiences through social and messaging channels.

The platform provides tools for retailers to engage customers through one-on-one interactions on popular messaging apps like Facebook Messenger, WhatsApp, and Instagram Direct. Key features include conversational AI for automating customer service, social commerce integration for product discovery and support, and omnichannel messaging that centralizes interactions into a unified dashboard. Heyday also offers e-commerce tools such as abandoned cart recovery and personalized recommendations, helping retailers improve their digital customer journeys.