Hardtokill.org is a private company focused on health, wellness, and fitness, led by Dave Morrow. The organization is dedicated to supporting veterans in improving their physical and mental health.

The company offers several programs, including Veterans Fit AF, which fosters a community for veterans to enhance their health and fitness. The BE.A.S.T. Body Blueprint is designed for busy veterans, helping to boost testosterone production and reduce belly fat. Additionally, the A.T.H.E.N.A. Program is the first VAC-funded online fitness initiative specifically for retired Canadian Armed Forces women.

Hardtokill.org also engages veterans through a podcast, “The Hard To Kill Podcast,” discussing various health topics, including men’s health issues. The company promotes community involvement with events and resources tailored to the unique health challenges faced by veterans.