grace & stella is a Canadian company that specializes in vegan and cruelty-free skincare products. Founded in 2016 by Adi Gullia, the brand began with a foot mask inspired by a Japanese product and has since expanded its offerings. The company emphasizes the importance of self-care and provides a comprehensive skincare routine for its customers.

The product range includes popular items such as the Dead Sea Mud Mask, Energy Drink Eye Masks, “Spray All Day” Rose Spray, Hyaluronic Acid Serum, and Foot Masks. Prices for these products range from $15 to $45, making them accessible to a wide audience. grace & stella has a strong online presence, with over 100,000 followers on Instagram and a newsletter subscriber base of more than 100,000.

In 2023, grace & stella was acquired by a European private equity group, continuing to operate under its brand identity while focusing on delivering effective skincare solutions. The company reported an annual revenue of $3 million in 2024 and maintains a small team of about 9 employees.