Genius Innovation Lab, a division of Genius Ventures Inc, is a marketing and advertising company located in Los Angeles, California. Established in 2016, the company focuses on utilizing advanced technologies such as Artificial Intelligence (AI), 3D, 5G, and Extended Reality (XR) to improve business outcomes and enhance customer engagement.

The company offers a variety of services, including AI development, immersive marketing solutions, and software development that integrates AI and XR technologies. Their XR offerings encompass Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) solutions, aimed at creating engaging experiences for customers. Genius Innovation Lab collaborates with leading brands to design innovative XR business solutions, including AR commerce and advertising initiatives. With a workforce of 51 to 200 employees, the company generates revenue estimated between $1 million and $100 million.