GenieLab is a thinkers-and-makers collective that specializes in multidisciplinary prototyping, immersive technology development, and custom training. With a human-centric design philosophy, the company focuses on agile prototyping and technology-driven experiences, blending the roles of a maker space and a consultancy.

The services offered by GenieLab include prototyping and development, where they utilize technologies such as AI, haptics, IoT, and neurofeedback to create functional prototypes and minimal viable products. They also provide tailored training programs aimed at enhancing technical skills in emerging technologies, emphasizing audience engagement and solution-oriented design. Additionally, GenieLab designs immersive experiences using specialized lab equipment for rapid prototyping and testing, creating interactive installations and gamified environments.

GenieLab collaborates with organizations and startups to develop innovative tech solutions and train teams in advanced tools and methodologies, leveraging their multidisciplinary expertise in areas like gaming and sensory technologies.