Frida is a Canadian telehealth company focused on diagnosing and treating adult ADHD. Founded by Dr. Husein Moloo, Amaan Banwait, and Pete MacLeod, Frida aims to improve access to mental health care by offering virtual, clinician-led services that address common challenges like long wait times and high costs.

Frida provides a comprehensive ADHD diagnostic assessment for a one-time fee, which includes personalized treatment plans and medication prescriptions if necessary. Follow-up appointments are available for ongoing care, along with free add-ons such as virtual therapy sessions and internet-based cognitive behavioral therapy. The company emphasizes affordability and accessibility, with options for financial assistance and insurance coverage. Frida’s approach has shown positive outcomes, with many patients reporting significant improvements in their symptoms and overall well-being.