Fathom Analytics is a privacy-focused website analytics platform that offers a modern alternative to traditional analytics tools. Founded in 2019 by Jack Ellis, the company has grown to serve thousands of customers worldwide, including both Fortune 100 companies and small businesses. Fathom operates as a customer-funded, bootstrapped company, emphasizing independence and a commitment to user needs.

The platform provides real-time tracking of pageviews, referrers, devices, and more, with instant data processing. It includes features for event tracking, campaign analytics, and automated reporting. Fathom prioritizes privacy by collecting no personal data, ensuring compliance with GDPR and CCPA. Its lightweight script enhances page load speeds and can handle traffic spikes effectively. The user-friendly dashboard allows for granular analysis, making it suitable for a wide range of users, from solo entrepreneurs to larger enterprises.