ETTRACTIVE Inc specializes in the design, development, and integration of electric vehicle (EV) and autonomous vehicle (AV) technologies. The company focuses on simplifying the challenges of EV and AV development by providing comprehensive end-to-end solutions. With expertise in original equipment manufacturer (OEM) engine and vehicle development, ETTRACTIVE supports the creation of durable and safe electric vehicles.

The company offers a variety of services tailored for electric and hydrogen fuel vehicle companies, including vehicle integration, control software development, concept design and prototyping, and quality control and production. ETTRACTIVE also launched a Next Generation Truck Program, which integrates emerging electrification technologies into a demonstration vehicle, allowing developers to showcase their innovations at major trade shows and events.