Empathy Inc. is a media agency based in Toronto, established in 2017. The company specializes in strategic media planning and buying, focusing on aligning marketing investments with business outcomes. With a team of approximately 10 to 50 employees, Empathy Inc. adopts a client-centric approach tailored to the needs of C-suite executives and marketers.

The agency offers a range of services, including media planning and buying, paid search and digital advertising, business strategy, and audience insights. They prioritize audience targeting and return on investment, utilizing a “CFO-friendly” methodology to ensure that marketing budgets yield measurable results. Empathy Inc. is known for its ability to navigate fragmented media environments and provide tailored solutions for clients, including crisis response planning and consumer insights.