Button Inc. is a mobile commerce technology company founded in 2014 and based in Greenwich, Connecticut, with additional offices in New York City, San Francisco, and London. The company specializes in enhancing post-tap user experiences to boost revenue for brands, publishers, and creators. Button has raised over $65 million in venture capital and has facilitated more than $5 billion in consumer spending through its platform.

Button offers two main solutions: Tap, a mobile commerce strategy tool that helps businesses create app-based purchasing pathways, and PostTap, an AI-driven deep linking optimization platform. PostTap uses reinforcement learning to direct users to the most effective purchasing routes, adapting to real-time changes like OS updates and browser compatibility. The company focuses on resolving issues in mobile commerce, particularly in affiliate marketing and creator-driven sales channels, aiming to maximize revenue per click for its clients.