Braight Technologies is a company based in Katowice, Poland, that specializes in customer behavior analysis software. Founded in 2019, it leverages artificial intelligence, machine learning, and data analytics to provide insights into potential future customer behavior. The company focuses on enhancing customer profiling and risk assessment, particularly in the finance sector.

The flagship product, the AI Behavioral Scoring system, serves as a risk optimization tool for financial institutions. It integrates external data, including user behavioral data, to create detailed customer profiles. This allows companies to predict future behavior more accurately, improve decision-making, and expand their customer base by including previously underserved groups.

In September 2023, Braight Technologies formed a strategic partnership with Amazon Web Services in Mexico, furthering its technological capabilities and market presence. The company was acquired by Kings Entertainment Group in July 2023, underscoring its value in the AI-driven customer analytics market.