Blurb.fm is a programmatic video platform developed by GoVertical, focused on automating the creation of on-brand video content, particularly for the music industry. Headquartered in Dearborn, Michigan, and led by CEO Irfaan Premji, the company employs between 11 and 50 people and generates annual revenues estimated between $1 million and $5 million.

The platform utilizes advanced machine learning and computer vision technologies to transform structured data, such as music tracks and imagery, into high-quality video content. Blurb.fm’s core service is the automated generation of unique video outputs tailored for various platforms, allowing brands to enhance their marketing strategies. The platform supports cross-platform deployment, real-time content creation, and localization, making it adaptable for a wide range of industries, including eCommerce and podcasts. With features like fast production times and user-generated content responsiveness, Blurb.fm empowers brands to efficiently scale their marketing efforts.