Berners Bowie Lee (BBL) is a Toronto-based advertising agency founded in 2020. The agency focuses on helping brands engage authentically with cultural shifts. BBL operates with a unique structure that emphasizes direct access to its founding partners, allowing clients to collaborate closely without traditional account management layers.

The agency specializes in cultural trend analysis and creative advertising. It offers services such as cultural insight development, which helps identify shifts in consumer behavior, and flexible project pods that assemble freelance talent tailored to specific client needs. BBL targets funded startups and established organizations looking to proactively adapt to cultural changes, emphasizing credibility in cultural engagement.

BBL’s business model features project-based fees and a talent strategy that combines core leadership with freelance specialists from various industries. This approach prioritizes diverse expertise and innovative methodologies, positioning BBL as a forward-thinking agency inspired by cultural creators.