The Behavioral Design Academy is a training organization based in Toronto, Ontario, Canada, that specializes in applying behavioral science to digital design and marketing. Founded in 2006 as AlterSpark, the academy is led by Dr. Brian Cugelman and collaborates with a network of behavioral scientists and industry experts. It focuses on practical methodologies to influence user behavior through psychology and emotional design.

The academy offers programs such as the Applied Behavioral Design Bootcamp, which spans nine weeks and covers various topics including psychology, brand personality, and behavioral user journeys. It also provides a Behavioral Design Training Package that translates psychological principles into actionable design strategies. The training is suitable for all skill levels, from beginners to experienced professionals. The academy is recognized by major tech firms and government agencies for its specialized training and has a commitment to social impact through its involvement in global research projects.