BBB of Central Canada, part of the Better Business Bureau network, is a non-profit organization focused on enhancing marketplace trust. It promotes ethical business practices and provides consumers with essential information for making informed purchasing decisions.

The organization offers several key services, including business accreditation, dispute resolution, scam tracking, and access to business reviews. Businesses can gain accreditation by meeting specific standards, helping consumers identify trustworthy companies. BBB Central Canada also facilitates complaint resolution and uses tools like the BBB Scam Tracker to help consumers avoid scams.

Led by a dedicated team, BBB Central Canada supports a wide range of businesses across various sectors, contributing to a more reliable marketplace in Central Canada.