Affinio is an audience intelligence platform based in Halifax, Canada, with an additional office in New York. Founded in 2013, the company focuses on analyzing social data to help marketers understand consumer behavior, interests, and affinities through AI-driven insights.

The platform offers several key services, including AI-powered segmentation that clusters consumers based on behavioral patterns, audience visualization tools for exploring relationships between interests and demographics, and data integration with various marketing systems. Affinio also provides self-service analytics, allowing marketers to gain insights independently.

Affinio’s unique approach emphasizes mapping shared affinities rather than traditional demographics, delivering real-time insights, and supporting cross-platform activation for targeted marketing efforts. The company serves marketers and enterprises looking to enhance audience engagement strategies and personalize their campaigns.