Abacus is a Toronto-based advertising agency that specializes in integrated marketing strategies. The agency focuses on merging brand-building with performance-driven campaigns to deliver consumer-centric solutions. Abacus aims to simplify complex marketing challenges and positions itself as a partner for businesses looking to grow through innovative advertising.

The agency employs a dual approach to marketing, emphasizing both brand-building and performance marketing. It crafts compelling brand narratives to foster long-term consumer relationships while implementing data-driven campaigns to achieve measurable results. Abacus creates synergies between these disciplines to develop cohesive strategies that resonate with target audiences.

With an annual revenue of approximately $8 million, Abacus differentiates itself by balancing creative storytelling with performance metrics to drive sustainable growth.