Beloved Brands is a boutique brand coaching firm that focuses on brand strategy consulting and marketing training. Founded by Graham Robertson, the company aims to enhance marketers’ skills and drive brand growth by helping businesses identify their ideal consumers and develop effective strategic plans. Beloved Brands operates globally, assisting clients across North America, Europe, and Asia.

The firm offers a range of services, including brand positioning, strategic planning, brand strategy consulting, and marketing training. One of their key products is the Beloved Brands Playbook, a comprehensive guide that covers various aspects of brand management, such as strategic thinking, advertising decisions, and marketing analytics. Beloved Brands has also created specialized playbooks for B2B and healthcare brands. They have worked with notable clients like Earls, helping to implement service values and behaviors across a large workforce. The company emphasizes building strong connections between brands and consumers, using the Brand Love Curve model to illustrate the journey from brand awareness to loyalty.