5&Vine is a certified B Corporation and a full-service branding and marketing agency based in Ontario, Canada. The agency specializes in supporting “Challenger Brands” that seek to disrupt industry norms while maintaining a balance between purpose and profitability. Founded on the metaphor of David’s unconventional tools, 5&Vine helps clients identify their unique advantages to compete effectively against established brands. Their mission emphasizes Stakeholder Capitalism, focusing on long-term value for businesses, communities, and the planet.

The agency offers a range of services, including brand strategy, digital marketing, creative development, and operational support. They utilize their proprietary Challenger Brand Framework to assist clients in positioning and developing value propositions. Notable clients include ecobee, Greenlight, Walmart, Invisalign, Pura, and REDU Materials. 5&Vine operates globally, with a commitment to ethical decision-making and aligning business success with societal and environmental impact.