Open was founded on one simple observation: despite the creative nature of the advertising business, how that business is conducted isn’t particularly creative. It is our belief that to deliver visionary and impactful creative output we need to behave differently. From our processes, to who and how we hire, to how we engage with clients and partners, we need to be open — open to new methods, new ways of working, new ideas.
U92 The Moose, also known as WWVU-FM, is a student-run college radio station based at West Virginia University. Founded in 1982, it broadcasts at 91.7 MHz and serves as a platform for new music and broadcaster development. Managed by WVU Student Media, the station provides hands-on training for students in music programming, digital content production, sports coverage, and news reporting.
U92 is recognized for its diverse music programming, featuring genres such as alternative rock, jazz, metal, punk, and hip-hop. The station also offers live coverage of various WVU sports, including soccer, basketball, and baseball, along with news updates and podcasts on topics like sports and pop culture. U92 has received accolades, including the College Music Journal Station of the Year award in 2015, highlighting its commitment to quality broadcasting and student engagement.