Synapse C is dedicated to improving the cultural and entertainment sectors through data analytics and relationship marketing. It operates as both a for-profit and non-profit organization, focusing on optimizing performance and revenue for cultural, tourism, and philanthropic organizations. The non-profit side aims to develop Canadian expertise in data manipulation for the arts and culture, establishing itself as a leader in this field.
The company offers various services, including audience analysis and segmentation, communication and marketing strategy development, performance measurement, market studies, and data management. Synapse C also provides tailored support and training to help organizations effectively utilize their data. With a strong presence in Canadian cultural sectors, Synapse C has collaborated with over 130 cultural organizations since its founding in 2017 by Éric Lefebvre. It is recognized by the Quebec Ministry of Economy and Innovation as a center of digital excellence, with a mission to connect the cultural environment with the data ecosystem.