thinktv Canada is a marketing and research association focused on enhancing the role of commercial television in advertising. Based in Toronto, Ontario, the organization aims to help advertisers and agencies maximize the effectiveness of television as a medium. thinktv is supported by member companies that represent over 95% of commercial television advertising revenue in Canada.

The organization offers a variety of services, including extensive research reports and presentations that demonstrate the impact of TV advertising. It also provides educational resources and training to assist marketers in making informed media decisions. Additionally, thinktv manages the clearance of commercials and collaborates with various organizations both domestically and internationally to promote best practices in advertising.

Founded in 1961, thinktv Canada has a small team of approximately 12 employees and reported an annual revenue of $7 million in 2024. The organization plays a vital role in supporting the Canadian advertising industry through its research, education, and collaborative efforts.