joni is a Canadian company based in British Columbia that specializes in sustainable and organic menstrual care products. Founded by Linda Biggs and Jayesh Vekariya, joni aims to transform the period care industry by providing eco-friendly alternatives to traditional products. The company operates in both Canada and the United States.

Driven by a mission to achieve period equity, joni focuses on sustainability, affordability, and accessibility. Their product range includes menstrual items made from plant-based, organic, and biodegradable materials, all packaged in compostable wrappers. joni also offers a subscription service for convenient access to their products and innovative facility management solutions, such as the Model V Smart Dispenser. Committed to social responsibility, joni has a 1-for-1 donation policy, distributing over 40,000 products to communities in need. As of August 2024, joni is certified as a B Corporation, highlighting its dedication to environmental sustainability and social impact.