The Digital Advertising Alliance of Canada (DAAC) is a non-profit trade association based in Toronto, Ontario, established in 2013 by eight key marketing and communication associations. The DAAC administers the AdChoices self-regulatory program, which educates consumers about interest-based advertising (IBA) and provides tools for managing their advertising preferences.

The DAAC offers several key services, including the AdChoices Program, which allows consumers to opt out of interest-based advertising. It also oversees a Political Ads Program to ensure transparency in political advertising. The organization collaborates with Advertising Standards Canada to monitor compliance with its principles and provides guidance to companies in the advertising industry. With over 70 member organizations, the DAAC promotes transparency and trust in digital advertising across Canada.