Metricsflow is a data analytics platform tailored for enterprise marketing teams. It focuses on data privacy by utilizing AI-driven insights and cookieless tracking technology. This approach allows for comprehensive analytics while ensuring customer data remains secure and compliant with regulations like GDPR.

Headquartered in the United States, Metricsflow promotes a flexible remote work model. The platform features cookieless tracking, which creates unique user identities for cross-device and cross-platform analysis. It also offers deep insights into customer behavior, helping marketers identify effective channels and content. Metricsflow integrates seamlessly with Salesforce CRM, providing easy access to analytics within the CRM environment. Customizable dashboards deliver immediate insights into visitor behavior and marketing performance.

Metricsflow emphasizes first-party data collection and operates on a private cloud infrastructure, enhancing data security. The platform is designed for easy integration, requiring only seven lines of JavaScript, allowing businesses to quickly start optimizing their marketing strategies.