Boires is a Canadian promotional wine agency located in Montreal, Quebec. The company specializes in the representation and distribution of wines and spirits from small, artisanal producers. Boires is dedicated to discovering and promoting exceptional products that prioritize authenticity, environmental respect, and unique craftsmanship.

With a focus on high-quality offerings, Boires serves the Canadian market, catering to consumers and businesses interested in distinctive wines and spirits. Their portfolio includes carefully selected products that reflect the values of sustainability and craftsmanship. Boires acts as an advocate for small-scale producers, working to bring these unique beverages to consumers through effective distribution and promotional efforts.