The Undercurrent Group is a specialized agency that provides strategy, creative, design, production, and performance media services. The company focuses on creating unified brand experiences for its clients by applying a digital worldview to tackle the challenges of complex organizations. Their structured approach, known as the Digital Advantage Cycle, combines strategic rigor with operational agility to foster growth and innovation.

Founded as a digital strategy firm, The Undercurrent Group excels in developing tailored digital strategies that integrate creative design and media production with performance marketing. Their services include crafting compelling brand elements, executing high-quality media production, and utilizing data-driven media buying to enhance campaign effectiveness. The agency partners with forward-thinking organizations to help them leverage digital transformation and achieve a competitive edge in their markets.