Vitamin Bounty is a health and wellness company based in Tallahassee, Florida, specializing in premium dietary supplements. Founded in 2016 and acquired by Gloss Ventures in 2021, the company aims to empower customers to achieve their wellness goals through accessible and high-quality products. Vitamin Bounty promotes a non-pretentious approach to wellness, encouraging positive lifestyle changes related to weight management, physical fitness, and overall well-being.

The company offers a diverse range of products, including keto supplements, probiotics, daily health supplements, and sports nutrition items. Vitamin Bounty emphasizes ingredient transparency and rigorous testing to ensure the safety and efficacy of its offerings. Targeting health-conscious consumers, the brand markets its products to individuals interested in enhancing mental clarity, physical performance, and vitality. With a strong online presence and partnerships with major grocery retailers, Vitamin Bounty continues to grow its distribution network to meet the increasing demand for wellness products.