B??a Neuroscience is a Canadian startup founded in 2021, dedicated to enhancing sleep quality through the integration of neuroscience and wellness products. The company is recognized in the sleep technology market for its innovative approach to improving sleep.

The flagship product, the B??a Smart Sleep Mask, is designed to measure and enhance sleep using advanced technologies like neurofeedback and neural soundscapes. It features a smart sunrise wake-up function and employs Functional Near Infrared Spectroscopy (fNIRS) to monitor sleep stages by tracking blood oxygen levels in the brain. This allows the mask to provide real-time feedback, helping users achieve deeper and more relaxed sleep.

B??a Neuroscience targets individuals looking to improve their sleep, especially those affected by lifestyle factors such as night shifts. The company collaborates with sleep experts and neuroscientists to develop its products, aiming to help users experience better energy levels, mood regulation, and overall productivity. The founders, Michael and Andrew, bring extensive experience in neurotechnology and the sleep industry to their mission of improving sleep for millions.