Groundswell Origins is a consulting business founded by Scott Martin in 2016. The company specializes in sustainable growth marketing and content marketing, helping brands create impactful legacies through effective brand strategies. The name “Groundswell” reflects Scott’s passion for surfing, inspired by a type of ocean wave.

The services offered by Groundswell Origins include high-level brand strategy, just-in-time coaching, and sustainable growth marketing. The company emphasizes long-term marketing practices that foster lasting brand momentum. Additionally, Groundswell Origins provides valuable content through “The Groundswell Origins Podcast,” where Scott interviews industry leaders about sustainable growth marketing and business strategies. Scott Martin is also the author of “Groundswell: The Unseen Wave of Business Growth,” which explores his philosophy on sustainable business growth.

Groundswell Origins operates with core values of pragmatism, contrarian thinking, and alignment, ensuring that their strategies resonate with clients’ resources and values.