Stella Artois Canada is part of the renowned Stella Artois brand, which has a rich history dating back to 1366 in Leuven, Belgium. The brand is known for its premium Belgian pilsner, which became a year-round offering in 1926. Stella Artois Canada emphasizes its 600-year heritage and craftsmanship, showcasing traditional brewing methods and high-quality ingredients.

The core product is a 5.2% ABV pilsner made with European hops, malted barley, and water. The brand also features distinctive chalice-shaped glassware and bottles adorned with a horn logo and a star emblem. Stella Artois Canada promotes a premium drinking culture through partnerships with cultural events and culinary experiences, enhancing consumer engagement with unique serving rituals.

Targeting discerning drinkers, Stella Artois Canada highlights its sophisticated image and commitment to heritage. The brand maintains traditional Belgian recipes while adapting its marketing strategies to resonate with Canadian preferences.