Pedal & Shift is a business development consulting firm that connects technical service companies with sustainable business opportunities in both domestic and international markets. The company focuses on helping businesses transition towards sustainability, leveraging its expertise in engineering and industry networks, particularly between Atlantic Canada and Europe.

The firm offers a variety of services tailored to technical services, engineering, construction, and technology companies, with a strong emphasis on the renewable energy sector. Their services include strategy development, market entry and growth assistance, partnership nurturing, and professional services designed to support infrastructure, construction, and industrial sectors. Led by Ian Froude, the Principal Consultant, Pedal & Shift aims to empower companies to unlock new opportunities and grow sustainably.