Squaredance is a performance-based customer acquisition marketplace that connects direct-to-consumer (DTC) brands with paid media buyers, publishers, influencers, and agencies. The platform operates on a commission-per-sale model, allowing brands to pay only for sales generated through partnerships, which makes it accessible to small and medium-sized businesses.

The services offered include a partner network of exclusive media buyers, publishers, and creators, as well as a free Shopify app for easy campaign launches. Squaredance provides campaign management tools that feature reporting and optimization capabilities to enhance partner discovery and performance tracking. Agencies can also utilize the platform to manage affiliate strategies and expand their client base.

Squaredance’s mission is to simplify digital advertising by fostering collaboration and knowledge-sharing within the advertising community. The company values persistence, curiosity, process-driven approaches, and cultural integrity, aiming to become a central hub for performance-driven advertising campaigns.