COVID 19 has been a catalyst and accelerator of off-premises for the food service industry. Takeout & Catering, for pickup and delivery, is critical to the future of our industry.

Foodservice operators, suppliers, technology vendors, associations and private equity companies are all impacted, and each needs a new perspective and approach to capitalize on the opportunities.

How do we navigate the complexity of an abundance of technology, a consumer that wants more services from us on demand, and the design of consumer channels that actually makes sense, and generates profits. As an industry, we lack an agreed upon strategy and framework for navigating this crucial pivot.

Having a clear strategy and using a proven framework is what Brands need to understand to invest and implemented at the unit level, a clear framework to pivot your business is what matters more than ever before.