Cercle API, supported by Laval Innov, is dedicated to promoting innovation in commerce within Laval. The organization focuses on assisting local merchants in integrating digital tools to enhance their operations and improve customer experiences.

Cercle API provides services that facilitate digital transformation for retailers. This includes setting up demonstration rooms where merchants can explore various technological solutions. These interactive stations utilize QR codes and NFC chips to offer insights into available digital technologies, helping businesses adopt modern tools effectively.

Targeting local retailers, Cercle API aims to create digital pathways and support the integration of commercial innovations, contributing to the growth of the local economy. The company operates within the Information Technology and Services sector, emphasizing the importance of digital transformation in commerce.