ALPHASHINE is a Toronto-based car detailing company that combines luxury automotive care with a tech-driven, customer-centric approach. The company offers full-service detailing, including exterior surface cleaning, wheel detailing, and protective coatings, as well as interior deep cleaning of seats, carpets, and dashboards. ALPHASHINE specializes in luxury and exotic vehicles, utilizing advanced techniques and premium products.

The company operates on a subscription model with flat-rate pricing for all vehicle sizes, allowing customers to pause subscriptions and share memberships across multiple vehicles. ALPHASHINE enhances the customer experience with an app for scheduling, vehicle tracking, and service customization. It also provides concierge features, including pickup and drop-off services managed by vetted staff. With locations in Yorkville Village and multiple sites across the Greater Toronto Area, ALPHASHINE aims to redefine the car detailing industry through technology and a focus on customer satisfaction.