Cookhouse Labs Innovation, part of msg global, is an innovation hub dedicated to enhancing the insurance industry through collaborative efforts. Established in 2017, it serves as a “test kitchen” for co-creating solutions and developing new business models. The lab emphasizes a community-driven approach, fostering collaboration and knowledge sharing among diverse teams.

The services offered by Cookhouse Labs include a unified innovation approach that breaks down silos and encourages synergy. They conduct co-creation sprints, where participants work together to address specific challenges and validate ideas. Additionally, Cookhouse Labs provides access to a global community of innovators through events and tailored services, supporting ongoing collaboration and innovation. Their focus is primarily on improving customer experiences and creating sustainable solutions within the insurance sector.