Earth Lab Cosmetics is a family-owned company based in Canada, founded by mother-daughter duo Diane Peterson and Jennifer MacDougall. They focus on creating a clean, natural makeup line that emphasizes quality and the use of 100% natural mineral ingredients. Their products are designed to cater to women of all skin colors, tones, and types, ensuring inclusivity in beauty.

The company offers a range of handmade cosmetics, including their award-winning Natural Raw Mascara, which serves as both an eyelash serum and mascara. All products are gluten-free, vegan, and free from harmful additives, promoting healthy skin without clogging pores. Earth Lab Cosmetics provides detailed application instructions and offers phone consultations to assist customers in selecting the right products and achieving optimal results. Their commitment to clean beauty and customer satisfaction sets them apart in the cosmetics market.