BEAMRA is a strategic planning and customer journey optimization company that offers AI-driven tools to improve business processes and operational efficiency. The company helps organizations identify their strengths and weaknesses while implementing actionable strategies through a structured approach that includes phases like Assess, Design, and Plan.

Key offerings include a Benchmarking Tool for performance measurement against industry leaders, a Process Designer for creating and refining workflows, and an Issues & Risks Registry for tracking operational problems and managing risks. BEAMRA utilizes AI to assist businesses in designing, implementing, and executing effective strategies. The team consists of nine individuals with expertise in software development and strategic planning, led by founder Mahmoud Jaroud.