thinktum Inc. is a technology company based in Toronto, Canada, that specializes in AI-driven, no-code solutions for optimizing customer journeys, particularly in the insurance sector. The company offers a suite of tools called “liz,” which streamlines application processes, underwriting, and data management. In 2023, thinktum expanded its capabilities by acquiring Illustrate Inc., enhancing its position as a comprehensive technology provider for insurance companies and insurtechs.

The company provides pure no-code solutions that allow insurance carriers to build and customize customer journeys quickly and flexibly. Its AI-driven underwriting automates risk assessment and decision-making, improving accuracy and reducing costs. Additionally, thinktum offers business strategy consulting to help clients optimize processes and develop profitable products. While its primary focus is on insurance, the modular nature of its solutions makes them adaptable to various industries. By integrating no-code platforms with AI, thinktum aims to modernize legacy systems and improve customer experiences in the insurance sector.