Province Brands of Canada is a technology development company based in Toronto, Ontario, founded in 2016. Initially focused on brewing cannabis beer, the company pivoted to commercializing a proprietary conversion technology that transforms cellulosic plant waste biomass into food-grade sugars. This innovation allows Province Brands to create natural plant-derived sugar substitutes for the global alternative sugar markets.

The company’s flagship product, Harmoni, is a plant-based sugar substitute made from plant waste biomass. Harmoni is suitable for use in syrups, beverages, sauces, marinades, and chocolates. Province Brands targets the food and beverage industry, including the cannabis-infused beverage market, and aims to provide sustainable and healthier alternatives to traditional sugars. The company has raised $16.14 million in funding and is currently in the Series C stage, with a commitment of CAD$25 million from Global Emerging Markets to support its growth.