Hypercontext, formerly known as Soapbox, is a Canadian company based in Ontario that specializes in software solutions aimed at improving meeting productivity and performance management. Founded over a decade ago by Graham McCarthy, the company rebranded in 2021 to focus on tools that help people managers conduct more effective one-on-one and team meetings.

The platform offers a multi-use software tool that integrates with OKRs (Objectives and Key Results) to align meetings with organizational goals. It allows managers to set agendas, assign actions, and track progress, significantly increasing the likelihood of achieving team objectives. Hypercontext also features an AI-powered performance management tool designed to support HR departments in providing effective leadership resources. The software integrates with popular tools like Slack and Google Calendar, facilitating seamless data synchronization.

Recently, Hypercontext announced another rebranding to Spinach AI, indicating its commitment to enhancing the meeting experience and fostering collaborative environments.