Firebelly Tea is a modern tea brand founded by David Segal and Harley Finkelstein. The company offers a diverse selection of high-quality, loose-leaf teas, launching with 20 unique flavors. These teas are sourced globally and blended without artificial flavorings, sugars, or additives. Firebelly Tea also designs and manufactures innovative tea accessories to enhance the tea-drinking experience.

Sustainability is a core value for Firebelly Tea. The company uses compostable packaging and aims for climate neutrality in its operations. Firebelly Tea is committed to transparency and craftsmanship, focusing on quality ingredients and eco-friendly practices. The brand seeks to create a community around the shared experience of tea drinking, appealing to consumers who value modern, sustainable lifestyle choices.