The Persuasive Computing Lab, based at Dalhousie University in Canada, is directed by Professor Rita Orji, a recognized expert in persuasive technology. The lab focuses on designing interactive systems, such as personalized mobile applications and games, that motivate positive behavior change and support self-improvement in daily life.

The lab’s mission is to develop technological interventions that address real-life problems and promote behavior change for social good. Their research spans health and wellness, targeting areas like mental health, nutrition, physical activity, and risk behavior reduction. The lab combines computer science, psychology, and behavioral science to create effective persuasive systems.

Their outputs include personalized mobile applications and games aimed at encouraging positive behaviors, as well as research publications and frameworks for persuasive technology design. The lab collaborates with healthcare providers, researchers, and communities to advance knowledge and practical solutions in persuasive computing.