Shop This City (STC) is a female-founded tech company that connects local retailers with shoppers through its innovative platform. The company was created to address the challenge of finding products locally, allowing users to discover brands, styles, and items available in nearby stores.

STC soft-launched its beta platform in Vancouver in 2022, partnering with 25 local stores and featuring over 7,000 unique products. By May 2024, the platform had expanded significantly, offering over 25,000 discoverable items from hundreds of local retail partners across three Canadian cities. The web application provides real-time product searches and promotes local shopping, while a free Shopify app enhances the visibility of fashion retailers in local shopping directories.

The mission of Shop This City is to elevate local shopping and support small businesses by fostering community engagement. The platform has been well-received, helping users find specific brands and discover new boutiques, ultimately enhancing the shopping experience for both consumers and retailers.